Determining how you want to be seen and known is an important part of managing your career and practice as a physician. Why should positioning or branding matter to physicians? A physician’s professional brand – or reputation - impacts how they are perceived by others – be they patients, staff, or colleagues. It signals to the world who you are, what’s important to you and how you add value. Titles and designations alone don’t do this. They simply indicate one’s role and credentials. If you want to be seen beyond the letters that follow your name, you need to let the world know.

Learning Objectives

At the conclusion of this activity, participants will be able to:

• Discover, create, and refine their professional brand

• Explain how through a professional brand and active networks, physicians will find themselves exposed to new opportunities and resources, including involvement in projects, research or innovation, as well as an improved access to a flow of new information 

• Demonstrate a unified and consistent message through communication and the use of social media